The second commercial for Do Bem directed by Hardcuore (Brazil).
Remember the first video where they made the first MPC you can EAT ?! Guess what, they made a new video and now with a MIDI Keyboard. A very nice stopmotion video, if only we could have this type of commercial more often…
Hardcuore is the web portfolio of graphic designer Breno Pineschi, Brazil. Breno and his team works in diverse fields, such as music, fashion, publishing, installations, motion graphics and visual identity among others. He has a major in graphic design and spent some time at New York’s School of Visual Arts. Hardcuore creates work that goes from underground graphic projects to installations for major companies and creating visuals for any possible media.
Like this? So you will like...
Hi! I very appreciate your diggin’ ! I loved the first video for this brand and this second is quiet excellent too!
très bon, merci pour la découverte
travail très original en effet par contre je me demande si la campagne a vraiment eu bcp de succès, peut-être un peu trop sophistiquée ?
@Mich à mon avis elle reste assez mainstream mais si effectivement le message avec le jus de fruit et pas forcément direct.. Au moins ça leur donnera une image originale, les jus pas comme les autres ?! ^^
[...] Falando em sucesso e vídeos que a gente adora, o novo viral dos sucos Do Bem, asinado pela Hardcuore, com trilha do João Brasil, foi destaque do site Imagine Creativity. [...]